Campaigns that move people
Strategy, on-camera storytelling, and distribution built to turn a union message into applications, awareness, and action.
PROUD UNIONMEDIAStart a project ↗
Labor’s independent media partner
Built by labor.
Made to move.
Proud Union Media turns working-class stories into campaigns people actually watch, trust, and act on.
UNION STORYTELLING★CREATOR CAMPAIGNS★SPEAKING★ORGANIZING★
The mission
The labor movement doesn’t need more corporate copy.
It needs voices people believe.
We bring rank-and-file credibility, creator instincts, and campaign discipline together—because the strongest message in the world means nothing if nobody stops scrolling.
Social media consulting
A field-tested playbook for unions and working-class organizations ready to stop posting like institutions and start talking like people.
Speaking & training
Keynotes, panels, and hands-on sessions about labor storytelling, creator strategy, organizing, and building trust online.
Proof, not promises
Attention is good.
Action is better.
Applications for one apprenticeship push
Up from a typical 10–15 per year
Applicants in 12 days
For a union recruitment campaign
Owned audience
Across TikTok, Facebook, and Instagram
Real campaigns. Real workers. Results that reached beyond a like or a share.
“
I wasn’t born union.
I was union built.
— DAVID KNIPP
Meet the founder
From union hater to labor movement builder.
David Knipp spent 13 years working nonunion before organizing into the Heat & Frost Insulators. Today, as the creator behind Proud Union Guy, he has built one of labor’s most recognizable independent voices from the rank and file up.
Proud Union Media brings that same unfiltered credibility to unions, trades, worker organizations, and brands that want to reach working people without talking down to them.
Rank & fileCreatorSpeakerStrategist
Let’s go to work
Got a message that
needs to move?
Tell us what you’re building, who you need to reach, and what success looks like.
proudunionguy@gmail.comStart the conversation ↗